Masung Group 2025 Annual Gala: Illuminating the Future with the Light of Growth
2025-09-27
Amid the warm glow of golden autumn, Masung Group’s 2025 Annual Gala kicked off grandly at the Masung Intelligent Industrial Park (Headquarters) in Wangcheng, Changsha, Hunan—home to Masung’s core R&D and production and terminal equipment.1. Flag-Raising Ceremony: A Symbol of Global ProfessionalismAt 9:30 on September 13, 2025, a Masung-style flag-raising ceremony took center stage as the opening highlight, officially launching the gala. Under the command of Huang Youchuan, General Manager of Masung Information, three flag-bearers performed a meticulous “goose-step march”—a demeanor that embodied a standard of global professionalism, reflecting Masung’s pursuit of excellence in self-service kiosk manufacturing. Accompanied by the stirring national anthem, three solemn flags (the red national flag, blue Masung brand flag, and white Masung innovation flag) rose slowly, fluttering in the wind. This moment encapsulated Masung’s commitment to its original mission: delivering reliable self-service kiosks, kiosk printers, and terminal solutions to global clients. Guests and employees alike felt Masung’s confidence and responsibility in its new phase of growth—with the theme of “collective progress” resonating deeply across the venue.2. Industrial Park Tour: ShowcasingSelf-Service KioskManufacturing StrengthAfter the flag-raising, Tan Juan from the Sales Department and Huang Yangjing, General Manager of Production & Factory Operations, led guests and colleagues from Shenzhen Masung on a tour of the 40,000-square-meter intelligent industrial park. The tour highlighted Masung’s 19-year journey—from its founding to becoming a trusted name in the self-service industry—with a focus on: Masung’s core product portfolio: Self-service kiosks, kiosk printers (for tickets, labels, and ID cards), and kiosk scanners (QR code and document-focused). Smart production capabilities: Automated assembly lines for self-service terminal hardware, real-time quality control systems for kiosk printers, and production capacity that supports global demand for customized kiosk solutions. End-to-end service standards: From R&D of AI-integrated self-service kiosks to after-sales support for international clients—underscoring Masung’s “quality-first” approach.The tour offered visitors a firsthand look at how Masung turns innovative ideas into tangible self-service products, reinforcing its reputation as a leader in the global kiosk industry.3. Employee Care: A Foundation for Team Excellence By noon, Masung’s in-house canteen buzzed with activity, serving a diverse buffet with strict quality checks—fresh meats, crisp vegetables, and hot dishes maintained at optimal temperatures. Specialized zones for snacks, meat, and vegetarian options, plus a clean, streamlined dining flow, reflected Masung’s attention to employee well-being. This support system ensures the team remains energized to tackle challenges in self-service kiosk R&D, production, and global market expansion.4. Gala Kickoff: Unity in CelebrationAt 1:30 PM, employees gathered at the check-in desk in the lobby of Masung’s Pilot Building—where they collected souvenirs and took seats in an orderly manner, eager for the gala’s main event. Four hosts opened the ceremony, followed by a rousing performance of Masung’s theme song *My Dream*, led by Li Guanghui (General Manager of Masung Intelligent Sales) and his “Four Pillars” team. The song’s lyrics—about perseverance and ambition—echoed the team’s drive to innovate self-service kiosk technologies and expand Masung’s global footprint.5. Chairman’s Speech: Strategy for Self-Service Kiosk LeadershipNext, Mr. Chen Bin, Masung’s Chairman, delivered a powerful opening address. He reviewed Masung’s growth journey and outlined key strategies for the future—with a clear focus on optimizing self-service kiosk R&D and enhancingkiosk printercompetitiveness. He emphasized: - “Let those who create problems step aside; let those who solve problems be promoted.” This mantra underscored Masung’s commitment to efficiency in developing next-gen self-service solutions (e.g., contactless kiosks and IoT-integrated terminals). - A vision to strengthen global partnerships, ensuring Masung’s self-service kiosks and printers meet the diverse needs of markets in Europe, America, and Southeast Asia. His words rallied the team, reinforcing their shared goal of making Masung a top global provider of self-service terminal solutions.6. Performances: Celebrating Growth Through ArtThe gala then shifted to a vibrant performance segment, featuring 19 acts that blended humor, passion, and creativity—all tied to Masung’s core values of “professionalism, innovation, integrity, and service.” Standout acts included:- Sketches (Stir-Fried Noodle Incident, Student Days): These lighthearted plays highlighted cross-departmental collaboration—mirroring the teamwork needed to launch new kiosk scanner models and resolve production challenges for self-service terminals. - Magic (Playing Cards, Fancy Card Cutting): A fusion of technology and art that symbolized Masung’s exploration of innovative self-service features (e.g., AI-powered kiosk interfaces and seamless scanning). - Recitations (To Our Journey, Gratitude): Powerful speeches that celebrated Masung’s 19-year legacy and its ambition to lead the self-service kiosk industry through continuous innovation. The climax of the performance segment was Priceless Imprint and Masung Heritage—a short film narrated by Coco (a key member of Masung’s General Manager’s Office). The film used archival footage to trace Masung’s growth, from a small team to a global player in self-service kiosks. It emphasized that “heritage is not just a slogan, but daily actions”—such as refining kiosk printer performance or improving after-sales support for international clients. As the film ended, employees formed the “MASUNG” logo with their bodies (projected on the big screen), uniting the room in pride.7. Coco’s Story: A Testament to Masung’s Self-Service JourneyDuring the judges’ scoring break, the spotlight turned to Coco— a 15-year Masung veteran. She shared her personal growth story: from a new employee to a key manager, witnessing Masung’s expansion from 10 people to a leader in self-service kiosks. She highlighted: - How cross-departmental collaboration (e.g., between R&D and sales) drove the launch of Masung’s best-selling kiosk printer for retail and healthcare. - Her belief that “only by staying curious can we elevate the Masung brand—from our self-service kiosks to our after-sales service.”When she asked, “Who wants to grow with Masung for 5, 10, or 30 years?”, the room erupted in cheers—a testament to the team’s loyalty and shared vision for Masung’s self-service business.8. Awards & Dinner: Celebrating Excellence and PartnershipsAfter the performances, award winners were announced: 2 Excellent Program Awards (¥800 each), 3 Third Prizes (¥1,000 each), 2 Second Prizes (¥1,200 each), and 1 First Prize (¥1,000). The awards recognized not just artistic talent, but the teamwork that drives Masung’s self-service innovation.Guests and employees then gathered for a gala dinner. Coco opened the meal with a speech that fostered warm conversations—including discussions about potential partnerships for self-service kiosk projects in new markets. A lucky draw followed, with laughter and applause filling the room— a fitting reward for the team’s hard work in advancing Masung’s self-service solutions.9. Conclusion: Towards a Brighter Future in Self-Service KiosksMasung’s 2025 Annual Gala was more than a celebration—it was a reaffirmation of its mission: “Stay true to our roots, innovate fearlessly, and write a new chapter in self-service kiosk excellence.” As Masung moves forward, it will continue to prioritize innovation (e.g., AI-integrated kiosks), learning, and global collaboration—ensuring its self-service printers, scanners, and terminals remain at the forefront of the industry. May the light of Masung’s growth illuminate every employee’s career—and guide Masung to even greater success as a global leader inself-service solutions.
Floor 7, Building 11, Science and Technology Innovation Center (Mission Hills), Guanlan Street, Longhua District, Shenzhen , China
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lixy@masung.com.cn
