Cinema, as an important communication and docking platform in the field of film distribution and screening in China, the 8th Shanghai International Film Forum and Exhibition (CinemaS2019) was grandly held in Shanghai World Expo Exhibition Hall from June 19 to 21, 2019. Since its establishment in 2012, Shanghai International Film Forum and Exhibition has always played a carrier role in guiding the development of film and cinema industries, promoting comprehensive information exchange and cooperation inside and outside the film industry, faithfully recording and striving to promote the optimization and evolution of Chinese film projection technology and cinema equipment.

        In 2019, China's film industry entered a period of rational development, and the whole cinema industry was faced with many internal problems, such as intensified competition environment, loss of audience, loss of demographic dividend, serious homogenization, etc. For cinemas, there were many possibilities while developing, and "adapting to the trend and improving in time" became the mainstream topic. Comply with the current development status of big data on the Internet, and examine the future of this industry with more pioneering ideas, more timely information exchange and more integrated innovative ideas.

         In line with the current situation, MASUNG enterprise, as the leader among self-service industry suppliers, strives to provide solutions for various cinema equipment manufacturers. MASUNG's self-developed MS-FPT301K/MS-FPT301 series products are compact in structure and have integrated design of paper warehouse body, which is convenient for early installation and later maintenance work; Customizable panel meets the demand of integrated beauty of fuselage. Cooperate with ai face recognition big data calculation to provide customized printing equipment for manufacturers of all-in-one machines for human body sensing and ticket taking and advertising. In recent years, with the rise of the "new retail" model of unmanned selling services, more and more "unmanned" applications have been brought by traditional service industries. MASUNG enterprises have followed the footsteps of the times and invested in the development of big data projects to promote the development of the film and television equipment industry and create a scientific and technological future.