On the morning of June 23, 2022, the CCTV program team visited the world-renowned brand MASUNG Shenzhen Longhua, and listened to the entrepreneurial chairman Chen Bin telling the story of Masung's entrepreneurship. Mr. Chen Bin, chairman of Masung Group, introduced that in recent years, by adjusting sales ideas, developing and relying on domestic and foreign markets, the output value has reached from tens of millions to hundreds of millions.
Chen Bin, male, Han nationality, founded the Masung brand in 2006. Since 16 years of hard work, Chairman Chen has led the independent research and development and production of the company's products. He has developed nearly 1,000 new products and obtained hundreds of national patents. At present, there are six or seven subsidiaries of Masung and its Masung brand, which are specialized, special, and innovative, and are distributed all over the country. At present, Masung has four major product systems:
He used to be a general technician. 20 years ago, he came to Shenzhen from a small town with a dream to work hard. He set up professional printer manufacturing factories in many places in Shenzhen. He has been committed to printing as a diversified, intelligent and customized one-stop solution for innovation. Create your own world in the turbulent business sea.
Of course, the road to entrepreneurship is not smooth sailing. Only Mr. Chen Bin knows the hardships of starting a business from a small town to a big city. For more than ten years, he has not forgotten his business dream. He worked hard, studied hard, cherished every opportunity to accumulate production management technology and experience, and waited for the flowers to bloom. At the same time, he further strengthened his belief in strictly controlling product quality. Deeply ploughing the industry, striving for perfection, the company's reputation is getting better and better, and the road of development is getting smoother and smoother.
He said: "Innovation is the inexhaustible driving force for the development of an enterprise. Only by constantly innovating and developing new products can we occupy a place in the market." When the development of the enterprise gradually became stable, he turned his keen eyes to foreign countries and saw the huge potential of printers in overseas markets. As a result, he increased investment in R&D talents and capital, and the annual investment in product R&D accounted for 30% of the total revenue. He pursued technological innovation and breakthroughs, improved product competitiveness, and actively opened up overseas markets. In 2018, by chance, he formed another R&D team in Changsha, Hunan to expand the industrial chain of Masung. In 2021, Mr. Chen Bin purchased 30 acres of land in Changsha City, Hunan Province to build a 40,000-square-meter industrial park by attracting investment. 2022 is also defined as a new entrepreneurial year.
The road is a long way to go, and I will go up and down to search for it. Mr. Chen Bin is full of confidence in the future of Masung's business. He has the determination and ability to make the company bigger and stronger!