Recently, a family-style delegation of Italian overseas clients visited Masung Group’s Intelligent Industrial Park in Changsha. Centered on the themes of "quality, innovation, and customization," the visit aimed to gain a comprehensive understanding of quality control processes across Masung’s core production lines—including those for self-service kiosk components, sheet metal manufacturing, motherboard SMT assembly, thermal printers, thermal transfer printers, and power system label printers. During the tour, the clients also experienced Masung’s strict implementation of the ISO 9001, ISO 14001, and ISO 45001 management systems. Ultimately, they highly recognized Masung’s product quality and customization capabilities, expressing strong confidence and expectations for long-term cooperation.

1. Reception: Building Trust Through Standardized Processes
Upon arriving at Masung’s Changsha Intelligent Industrial Park, the Italian delegation received a warm and professional reception. The full-link explanation and guided route followed standardized procedures to ensure safety and order. Masung’s Changsha foreign trade team collaborated with colleagues from the Shenzhen foreign trade department to systematically introduce the full-lifecycle management—from demand communication to delivery—tailored to the clients’ focus areas. They emphasized that quality is Masung’s top priority, especially for self-service kiosks and terminal equipment that require high reliability in global markets.  

2. Full-Link Quality Control: A Closed Loop From Design to Shipment

2.1 Design & Demand Stage
Hosts April, Lucy, and Romy explained product types, manufacturing processes, design validation, and risk assessment on-site, highlighting the "customer demand-oriented" R&D philosophy. Through real cases, the clients understood that quality planning is integrated into the design phase—even for customized self-service kiosk solutions, ensuring alignment with global application scenarios.  

2.2 Process Control & First Article Inspection
Workshops for sheet metal, SMT assembly, thermal printing, thermal transfer printing, and label printing displayed key process work instructions, process cards, first article inspection records, and self-inspection checklists. On-site demonstrations showed how data and evidence verify the compliance and stability of each process—critical for maintaining consistent quality in self-service kiosk printers and components.  

 2.3 Digitization & Traceability
Workshop displays and data dashboards clearly presented production batches, process parameters, inspection results, and disposal of non-conforming items. This ensured every product—including self-service kiosk core parts—was traceable and verifiable, reflecting Masung’s quality culture of "controllable processes and retrievable data."

3. Core Workshop Visits: Experiencing Quality & Craftsmanship Firsthand

3.1 Sheet Metal Production Workshop
The clients witnessed the full process from material selection, blanking, forming, welding to painting. On-site displays of fixture and mold management, batch traceability systems, and real-time monitoring of incoming material inspection and qualification rates highlighted Masung’s meticulous control—essential for self-service kiosk structural components’ durability.

3.2 Motherboard SMT Assembly Workshop
The SMT line showcased incoming material inspection, component coordinate verification, and BOM consistency checks. It emphasized supplier evaluation, material batch management, and closed-loop sampling inspection. Data visualization allowed clients to intuitively see yield monitoring and process capability analysis—key to stable production of self-service kiosk control boards.

3.3 Thermal Printer Production Workshop
Huang Yangjing, Factory Manager, professionally explained thermal printer assembly processes, 48-hour dynamic aging tests, quality control, and durability printing checks. Multi-point inspections and random sampling covered the entire machine before shipment, ensuring the reliability and durability of thermal printers used in self-service kiosks (e.g., ticketing, receipt printing).

3.4 Thermal Transfer Printer Production Workshop
Workshop staff introduced key processes such as ribbon-substrate matching, transfer pressure, and temperature distribution to the clients. Combined with coating thickness testing, wear resistance, and water resistance tests, they demonstrated high-precision process control and batch traceability. The team also highlighted Masung’s ability to quickly deliver customized thermal transfer printers for self-service kiosks under strict quality systems. The clients showed particular interest in Masung’s archive management system products, with live demonstrations helping them understand China’s efficiency and technology in standardizing archive management. They expressed eagerness to explore similar application scenarios overseas and conduct further research with Masung.

3.5 Power System Label Printer Production Workshop
For outdoor label applications in power, transportation, and self-service kiosk signage, the team demonstrated material grades, durability tests, and environmental adaptability of Masung’s products. The clients were impressed by the products’ high durability and reliability—meeting the rigorous requirements of global outdoor self-service terminal scenarios.  

4. On-Site Cooperation Agreement: Confirming Trust With Action
After visiting all printer and self-service kiosk component workshops, the clients praised every detail of Masung’s quality control. They witnessed the closed-loop process from design to shipment, experienced the on-site implementation of ISO 9001, ISO 14001, and ISO 45001 systems, and recognized the stability brought by digitization, traceability, and error-proof design. Deeply affirming Masung’s strict standards, the two parties finalized the cooperation framework on-site, signed a formal custom development agreement, and the clients paid a deposit in euros immediately—expressing their commitment to long-term cooperation.  

This on-site deposit not only opens a new chapter of collaboration but also reflects global clients’ recognition of Masung’s value proposition: quality-centric and customization-driven self-service solutions. In the future, Masung will fulfill its commitments with improved delivery capabilities and continuous service optimization. For more information, follow "Tech Masung" or contact the market hotline: +86 18033404070.  

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