CCTV's "Dialogue Column" discovered that China has an advertising line: Discovery is a mission, and it is also a kind of attention. Just like MASUNG was discovered by the "Dialogue Column" team of CCTV channel, it is also a kind of attention. This is a symbol of the rise of domestic technology brands. It also focuses on the life stories of Chinese technological innovation entrepreneurs from the perspective of discovery and exploration, giving viewers life inspiration.

  CCTV's "Dialogue with Brands" column team interviewed guest Chen Bin, Chairman of Masung Group  

      Chen Bin, male, Han nationality, founded the MASUNG brand in 2006. Over the past 17 years, Chairman Chen has led the independent research and development and production of the company's products. He has developed nearly a thousand new products and obtained hundreds of national patents. At present, there are eight subsidiaries of MASUNG, a specialized and innovative enterprise, and its MASUNG brand, which are distributed across the country. Currently, Masung has four major product systems: government office, new retail, self-service equipment, and industrial barcode labels.

       He was once a general technician. Twenty years ago, he came to Shenzhen from a small town with a dream in mind to work hard. He was determined to create his own world in the turbulent business world. In early 2006, after starting his own business from a Japanese-funded enterprise, he has been committed to printing diversified, intelligent, and customized one-stop solutions in the direction of innovation. Of course, the road to entrepreneurship is not always smooth. Only Mr. Chen Bin knows the hardships of starting a business from a small town to a big city. For more than ten years, he worked hard and studied diligently. He cherished every opportunity to accumulate production management technology and experience, and waited for the flowers to bloom. At the same time, he further strengthened his belief in strictly controlling product quality, delving deeply into the industry, striving for excellence, and the company's reputation became better and better. It's getting better and better, and the road to development is getting smoother and smoother. He said: "Innovation is an inexhaustible driving force for the development of enterprises. Only by continuous innovation and development of new products can we occupy a place in the market." This is what he said and what he did. In 2015, when the company's development gradually stabilized, he turned his keen eyes abroad and saw the huge potential of printers in overseas markets. As a result, he increased investment in R&D talents and funds, spending 30% of total revenue on R&D products every year, pursuing technological innovation and breakthroughs, improving product competitiveness, and actively exploring overseas markets. In 2018, by chance, he formed another R&D team in Changsha, Hunan to expand MASUNG's industrial chain.  In 2021, Mr. Chen Bin bought 30 acres of land in Changsha City, Hunan Province and built a 40,000-square-meter industrial park through investment promotion. He established the headquarters of Meison Group here and officially put it into production in June 2023. Together with the 2,000-square-meter Shenzhen office building, a reasonable and complete R&D, production and sales system has been formed.

      With the development of the economy and the advancement of technology, the printer industry has developed rapidly. Different models of printers have been given new functions and new applications by technology, thus having broader business opportunities in the market. Let's listen to Mr. Chen Bin, Chairman of MASUNG Group, as a guest in the "Dialogue Brand" column of CCTV studio to tell you the story of Masung who builds dreams with ingenuity and forges ahead! Establish a Chinese brand image! Enhance the value of Chinese brands!

  "Dialogue with Brands" - Forge ahead and innovate in science and technology Guest: Chen Bin

(Click on the image below to watch it immediately)

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It can be watched on all major video platforms on the Internet, and the attached link can be directly clicked or scanned to watch.

【腾讯视频】https://v.qq.com/x/page/q3529tfq1yc.html

【优酷视频】https://v.youku.com/v_show/id_XNjE5NDA2MTU5Mg==.html

【搜狐视频】https://tv.sohu.com/v/dXMvMzE0OTAwMzEzLzQ5NzY4MTM5NS5zaHRtbA==.html

【B 站】https://www.bilibili.com/video/BV1yw41187ML/

【56视频】https://www.56.com/u44/v_MTg2OTc1NzQ1.html

【西瓜视频】https://www.ixigua.com/7306785398276456994?logTag=a292a5a5ebcf27d4dd84