In July 2024, experts in archival printers successively visited the MASUNG Group Intelligent Industrial Park (Changsha) to provide guidance. During the gathering and communication with the industry elites of printers, it was emphasized that the key to making a good Meisong brand of printers and QR codes is to master the following three secrets.
一. Analyze yourself in the segmented field and find the customer pain points.
Since its establishment in 2006, Masung has built the MASUNG brand of "perfect service, easy printing", and tried every means to become a customized expert in the self-service industry and a leader in the niche field. In 2012, it independently developed a product called "embedded printer" with the concept of "all-in-one", developed and produced embedded self-service printers MS-EP8300 series printer products to enter the self-service equipment industry, and used the goal of No. 1 to become an embedded printer solution provider. We all know that customers have limited minds, so the MASUNG clearly knew in the ten years since it started its business: only by truly solving the pain points of "pulling paper, blocking paper, and jamming paper" for the needs of the self-service medical printing, self-service financial printing, and rail transit printing industries can it gain a place. During this period, MASUNG did concentrate all its research and development forces to strive to become the number one in the field of self-service terminal printing industry. When service is needed, MASUNG's technical service department will respond immediately and solve the problem within 24 hours.
After 18 years of self-analysis, I learned the advantages of my opponents and role models, avoided their shortcomings, spent money to buy the time and experience of role models, and analyzed trends and markets, and became more determined to be product-oriented and linked with the market. The concept of "as long as you raise a demand, I will help you complete it efficiently" has made today's Masung the best in the self-service industry.
二. Find the right position
Positioning determines the success. It is difficult to be the first in a large industry, but it is possible to be the best in a small field. MASUNG has worked hard for 10 years to find its own positioning. It is committed to providing diversified, intelligent and customized one-stop solutions for QR codes of receipt printers, creating the first platform for smart terminals, expanding the four major industries of smart self-service terminals, smart new retail, smart new government affairs, and industrial automation. It serves global customers with the corporate values of professionalism, innovation, integrity and service, truly solving every pain point and difficulty for customers, and win-win future with customers!
三. Passion for the career
Customer-oriented, innovation-oriented. All MASUNG people love Masung's business, formulate Masung's mission, MASUNG's vision, and Masung's values, and at the same time abide by laws and regulations, put the interests of the company first, work hard, and build MASUNG's international brand as the core, contributing their own strength to the development of the company; they are loyal to their passion, focus on the industry that MASUNG is positioned in, take customer needs as the starting point, and only focus on products to sincerely help every MASUNG user.
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